Jeff Bezos, Amazon.com

I feel everyone knows about his creation company, Amazon.com, an online shopping centre which is well known all over the world. Amazon.com is said to become stronger in the future with new innovative and creative products will be serves. Jeff Bezos, 48, has a net worth of $23.2 billion recorded on Sept, 2012.  This American billionaire holds a Bachelor of Arts/ Science from Princeton University. He is also married (Mackenzie) and reported to have 4 children in his life. Jeff Bezos is listed as number 11 Forbes 400 and 26 Forbes Billionaires. He is also reported to be the 15^th Richest Person in United States and also said to be the 40^th Powerful People. It’s normal to become powerful as the assets increases. Princeton grad Bezos once worked at hedge fund D.E. Shaw; he quit Wall Street before his 30th birthday to sell books online from his Seattle garage. He founded Amazon.com in 1994 and took it public three years later. Amazon didn't turn a profit until late 2001.

Amazon founder and current CEO, Jeff Bezos, said that the company now sells more Kindle e-books than the traditional variety. He announced that his Bezos Expeditions has discovered the lost engines from the historic Apollo 11 moon landing mission on the ocean floor. Now, his exploration company will attempt to bring those F-1 rocket launchers to the surface. Jeff Bezos also funnels money into aerospace firm Blue Origin, a West Texas-based research and development outfit working to create a vertical take-off and landing rocket.

He also found himself criticize on allegedly unsafe conditions in his company’s warehouses. The retail giant assured shareholders it was spending $52 million to install air conditioners, among other improvements. He also looks to add robots to his workforce. It is reported that Amazon.com brought robotics firm Kiva System for $775 million in hopes of speeding up its order fulfillment process.

In my personal view, Amazon.com can go further as an online sales website if they could improve a few prospect of their web. First, Amazon needs to redesign its pages to make it more easily to be browse, more attractive and resulting long. The current page is too long and need to be scroll to find more information. Second, Amazon should not push shipping. Usually when searching for a book or product, you’re faced with a barrage of shipping deals. Instead of using valuable space to push shipping, which most Amazon users are already aware of, Amazon should focus their efforts on helping you find and learn more about the stuff you want to buy. Third, Amazon should also look for improvement in their product images. The images in Amazon.com usually are not for attractive and specific. So, if they could improve some of these fields, they could attract more customers to use it. Thus, it would help the company to produce higher income because the most important thing in an online company is the customer’s satisfaction and comfort.