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Saturday, 22 September 2012

JOHN RICCITIELLO “IT’S IN THE GAME”


Chief Executive Officer of EA

                                            


This name is actually not that familiar in the normal business world but, this name is common heard in the gaming industry. John Riccitiello is the Chief Executive Officer of Electronic Arts (EA). EA is the world’s leading developer and publisher of interactive entertainment. Its famous products are games as the likes of FiFa, NBA2K, Need For Speed, Mass Effect, and more others. EA has developed the gaming industry into a major contributor of an economy income. It has helped the gaming industry by introducing lots of new features into the game and makes it look as real as a TV show. The graphic has been change into 3D and more realistic detail is introduced. The character in the game has been improve which made it looked as it is a real person or animal and even things. 



John Riccitiello joined EA in 1997 as the President and Chief Operating Officer (COO). At that time, EA was showing a dynamic growth. Then, with the help of John, EA grew its market share, diversified its product portfolio and showed more strength in international business. He then left the EA to join Elevation Partners which is a private equity partnership focused on the media and entertainment sectors in 2004. He also went to a few more places/ companies before he came back to EA as the new CEO in 2007.



Perhaps the recent celebration on new product innovation in each and every EA games does not reflect its recent financial status movements. It seems like EA stock price is showing a downward movement in the past months. The stock price went down from $26.13 per share until $13.24 on September 2012. This shows that the overall EA financial status has been decreasing by time which means that Mr Riccitiello is in trouble.
In latest news, EA has opened 300 new jobs in Galway, Ireland. It is their new European Customer Experience Centre of Excellence and provides multilingual international customer support for new games. Through this expansion, we’re looking to add 300 new jobs at the facility.



“The EA European Customer Experience Centre is the focal point of our strategy to serve gamers on a global basis. In today’s fast-moving digital environment, we need to engage with our worldwide customer base on a 24/7 basis, across all of EA’s games and services and in multiple languages.”

“Galway met all of our criteria: the availability of a young educated workforce; an attractive lifestyle in the city for young workers; our ability to get in and train people; and government support for the jobs,”


It seems like their financial status is not just the thing to be consider right now. Perhaps this investment on new product for further product development is a good investment EA has done. Thanks to the brain of John Riccitiello and his counter partners is looking for future or long-term investment rather than short. 


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